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Botanical Garden Ticket Program Ending April 30th

04/22/2024

After more than two years, HAAR’s partnership that provides day passes to members and their clients is coming to an end at the end of the month. All tickets already distributed have an expiration date of April 30th.
We thank the Huntsville Botanical Garden for the opportunity and look forward to more partnerships with them that provide value to our members and enrich the community – something that HBG has done for years and years.
Please visit HSVBG.org for the latest programs offered by the HBG.
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Fair Housing Champions: the Alabama Housing Finance Authority

04/11/2024

Meet Alana Beaugez from the Alabama Housing Finance Authority! ✨🏡
As we celebrate Fair Housing Month this April, HAAR is thrilled to spotlight organizations across the state that are champions for Fair Housing.  
AHFA is dedicated to making homeownership a reality for ALL Alabama residents. This April, they are reintroducing a powerful tool for REALTORS®: the First Step Mortgage Revenue Bond program!
What’s in the Toolbox?
  • Down payment assistance
  • Grants toward closing costs
  • Mortgage Credit Certificates for incredible tax savings
  • Below-market interest rates through the First Step program
Mark your calendars! The First Step program is set to launch this April, bringing back opportunities for homeownership that have helped 50,000 Alabama families before. Keep an eye on your inbox and our social media for updates or visit AHFA.com for more info.

Homeownership Knows No Boundaries
Regardless of race, color, religion, sex, disability, familial status, or national origin, homeownership brings stability to communities. “It’s a commitment to stay, work, pay taxes, and contribute to the greater good, said Beaugez. “Plus, it’s an economic equalizer, leveling the playing field for generations to come.”
 
Color-Blind Process, Equal Opportunity
The application process is completely color-blind. Every applicant receives equal consideration based on neutral qualifications. With the support of AHFA’s REALTOR® partners and lenders, they are committed to upholding fair housing practices every step of the way.
 
Every Household Has a Story
Behind every application is a unique family with dreams of stability and security. Homeownership isn’t just about numbers—it’s about building wealth and economic stability for future generations.
 
Let’s Connect!
As Beaugez travels across our beautiful state, she is inspired by the shared dedication to these goals. You can work with her to educate potential homebuyers through CE classes, lunch and learns, or Q&A sessions tailored to your needs. Schedule a free event for your office or team by emailing her at abeaugez@ahfa.com.

Let’s expand program options and client bases together, empowering first-time and modest-income homebuyers with AHFA tools. Here’s to building brighter futures, one home at a time! 🏡💫 #FairHousingMonth #HomeownershipForAll #AHFACommunityImpact
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Staff Spotlight: David Cruse

04/11/2024

Leading the Charge in Security and Tech at HAAR and ValleyMLS

In the fast-paced tech world, David Cruse shines as a Sr. Technology Specialist, dedicated to keeping HAAR and ValleyMLS ahead in efficiency and security. His daily grind is a mix of troubleshooting, updating, and innovating; tackling everything from fundamental backup changes to complex server optimizations. 
His coworkers have seen Dave thrive in this dynamic environment, always ready to revive faltering tech or spearhead projects like network security upgrades and migrating to Microsoft 365, enhancing operational capabilities and cybersecurity.
Cruse’s journey from field troubleshooting to an in-house focus allows him to dive deeper into strategic projects, emphasizing the importance of cybersecurity in today’s digital age. 
Looking forward, he’s keen on mastering the administrative facets of technology projects, underscoring the completeness of a project with its paperwork.
Off the clock, Cruse enjoys the tranquility of North Alabama, indulging in home-cooked meals and the comfort of his favorite TV shows. 
His path into tech, shaped by military service, instills a blend of technical prowess, discipline, and adaptability. For Cruse, the ever-evolving tech landscape fuels his passion, driving him to keep pace and lead the charge in innovation and security.
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The Truth About the NAR Settlement Agreement

03/27/2024

The following was published by the NAR legal team on March 22, 2024.

Misinformation has been pervasive in the media over real estate commissions. Here are the facts you should know.

The national conversation around real estate commissions reached a crescendo since the National Association of REALTORS® announced a settlement agreement that would resolve litigation brought on behalf of home sellers related to broker commissions. Brokers and agents have their own questions about what comes next for their businesses, while at the same time trying to answer consumer inquiries. And many headlines aren’t separating fact from fiction, feeding misinformation to you and your clients.
Let’s clear the air: There’s no doubt the litigation—including copycat lawsuits that were filed after the Sitzer-Burnett verdict—caused considerable uncertainty in an industry already dealing with the effects of low inventory and interest rate increases. The settlement, which must be approved by a judge, provides a path forward for real estate professionals, REALTOR® associations, brokerages, MLSs and other industry stakeholders. Most importantly, it gives NAR members the chance to refocus on their core mission to support buyers and sellers.

Facts First

There’s much the media has gotten wrong about NAR’s settlement, which would require the association to pay $418 million over four years. Some outlets have suggested that NAR previously set or guided commissions to a standard rate of 6%. Even President Joe Biden, in recent comments, misspoke in suggesting that the settlement makes commissions negotiable for the first time.
You know that is false. NAR does not set commissions, and commissions were negotiable long before this settlement. They are and will remain entirely negotiable between brokers and their clients. And housing prices are dictated by market forces beyond members’ control.
Getting the facts right is important, especially because the settlement agreement is complex. NAR is continuing to engage with media to correct inaccurate reporting about the settlement. Members are also encouraged to refer to official NAR sources, like facts.realtor, for the most accurate and up-to-date information about the settlement and what it means for consumers.
The settlement achieves two important goals: protecting members to the greatest extent possible and preserving consumer choice. The proposed settlement:
  1. Resolves claims against NAR and nearly every member; all state, territorial and local REALTOR® associations; all association-owned MLSs; and all brokerages with an NAR member as principal whose residential transaction volume in 2022 was $2 billion or below.
  2. Preserves cooperative compensation as an option for consumers looking to buy or sell a home—as long as such offers of compensation occur off of the MLS.
NAR fought for a release that covered all industry players, but large settlements reached by other corporate defendants shaped the negotiations. Throughout the settlement process, NAR also engaged with a diverse range of members to consider their perspectives and interests.
“Ultimately, continuing to litigate would have hurt members and their small businesses,” NAR Interim CEO Nykia Wright said in a statement. “While there could be no perfect outcome, this agreement is the best outcome we could achieve in the circumstances. It provides a path forward for our industry, which makes up nearly one-fifth of the American economy, and NAR. For over a century, NAR has protected and advanced the right to real property ownership in this country, and we remain focused on delivering on that core mission.”

How To Know If You’re Covered

Nearly every member is covered by the release NAR negotiated in the settlement. The members not covered are those affiliated with HomeServices of America, the last co-defendant in the Sitzer-Burnett litigation, and the employees of the co-defendants in the Gibson and Umpa cases.
If you are affiliated with any of the following brokerage groups and are an independent contractor licensee, you are covered by the proposed settlement, even if your brokerage may not be covered:
  • At World Properties LLC
  • Compass Inc.
  • Douglas Elliman Inc.
  • Douglas Elliman Realty LLC
  • eXp Realty LLC
  • eXp World Holdings Inc.
  • Hanna Holdings Inc.
  • HomeSmart International LLC
  • Howard Hanna Real Estate Services
  • Real Broker LLC
  • The Real Brokerage Inc.
  • Realty ONE Group Inc.
  • Redfin Corporation
  • United Real Estate
  • Weichert, REALTORS®
All other REALTORS® who are members of NAR on the date of class notice are covered by the release. The date of class notice is anticipated to be in mid-July.
Members on the date of class notice and state/territorial and local REALTOR® associations must abide by the practice changes set forth in the agreement, but they do not need to take any other action in order to benefit from the negotiated release.
The release does not cover brokerage firms with residential transaction volume above $2 billion in 2022, despite NAR’s effort to include them. For those companies, the settlement provides an avenue to pursue inclusion in the release but does not obligate them to do so.

Changing Business Practices

The settlement agreement also mandates two key changes to the way members and MLS participants do business.
  1. NAR agreed to create a new MLS rule prohibiting offers of compensation on the MLS. This would mean that offers of compensation could not be communicated via an MLS, but they could continue to be an option consumers could pursue off-MLS through negotiation and consultation with real estate professionals.
  2. NAR also agreed to create a new rule requiring MLS participants working with buyers to enter into written agreements with their buyers before the buyer tours a home. NAR has long encouraged its members to use written agreements to help consumers understand exactly what services and value they provide, and for how much.
NAR continues to deny any wrongdoing and maintains that cooperative compensation is in the best interest of consumers. NAR members can use these changes as an opportunity to explain their clients’ options. Both changes would go into effect in mid-July under the terms of the proposed settlement.
NAR considered a range of legal options throughout the litigation process, including reaching a settlement or continuing to appeal the Sitzer-Burnett verdict and litigate the related copycat cases. The latter could have forced the association to file for Chapter 11 bankruptcy protection, leaving members, associations, MLSs and brokerages exposed.

Resources for Members

NAR is committed to supporting members through these changes. Members can get the facts about the settlement at facts.realtor, which is regularly updated with new information and resources, including FAQs.
For those who want to prepare for the new MLS rule requiring buyer representation agreements, consider taking the Accredited Buyer’s Representative (ABR®) designation course(link is external), which NAR is offering to members at no cost through the end of the year.
“NAR exists to serve our members and American consumers, and while the settlement comes at a significant cost, we believe the benefits it will provide to our industry are worth that cost,” NAR President Kevin Sears said in a statement. “NAR is focused firmly on the future and on leading this industry forward. We are committed to innovation and defining the next steps that will allow us to continue providing unmatched value to members and American consumers.
“This will be a time of adjustment, but the fundamentals remain: Buyers and sellers will continue to have many choices when deciding to buy or sell a home, and NAR members will continue to use their skill, care and diligence to protect the interests of their clients.”
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Statement from HAAR on NAR Lawsuits

03/22/2024

The Huntsville Area Association of REALTORS® and ValleyMLS deeply appreciate our members, especially during uncertain times like these. We understand the urgent need for answers regarding NAR’s potential lawsuit settlement. However, as this is an evolving situation, it would be irresponsible for HAAR as an association to speculate or contribute to the spread of misinformation which we have seen in particular from national news outlets and other media that amplify those inaccuracies.
It is important to note that this settlement still requires approval from a judge. This, and other aspects of the settlement process, are being handled at levels beyond north Alabama. HAAR, ValleyMLS, our staff and volunteer leaders are not privy to any discussion or decision related to these lawsuits.
As we all await further developments, the only source for accurate information on this ongoing litigation is FACTS.realtor. NAR’s information hub offers news, talking points, and other resources to keep us informed and aid in communicating effectively with colleagues and clients about this matter.
HAAR’s position has and will always be the same: REALTORS® are crucial to the transaction involving the largest investment most of us will ever make – purchasing a home.
REALTORS® have championed the American Dream of homeownership for more than a century. They have defended Fair Housing for decades. They guided millions of buyers and sellers through the pandemic. The value REALTORS® provide to a transaction goes miles beyond opening a door.
Last year, those who sold a home without a REALTOR® left an average of $95,000 on the table. Entering a real estate transaction without a REALTOR® is like going to trial without an attorney. Not advisable.
Everyone, including HAAR and ValleyMLS, is waiting for real answers. And while we do, it is critical to avoid speculation and misinformation taking over the conversation.
The most responsible action you can take today and every day until concrete answers are released by NAR is to continue to serve your clients, avoid the spread of false information, and focus on showing your value. Now is the time for calm while we allow the process to unfold. We know that’s the most difficult part and we are right here by your side.
In the meantime, it’s important for REALTORS® to continue their service to the public. You have weathered crisis after crisis and you always emerge on the other side, ready again to defend homeownership and private property rights.
Please continue to follow updates on FACTS.realtor. Information released there will also be highlighted at HAAR.realtor and in The Weekly newsletter that hits your inbox every Saturday and Monday at 7 AM.
Thank you for all you do.
Sincerely,

Huntsville Area Association of REALTORS® & ValleyMLS
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ValleyMLS named BEST MLS by WAV Group

02/28/2024

Approximately 250,000 agent and broker MLS subscribers are represented in the industry’s largest measurement of MLS customer satisfaction each year.
Huntsville Area Association of REALTORS® and ValleyMLS.com– February 28, 2024 – Huntsville, AL, ValleyMLS was named a BEST MLS for 2024. The award was presented by WAV Group, the industry’s leading real estate consulting and research firm, conducting their second annual Customer Experience Index (CXI) for MLSs.

 

WAV Group’s Customer Experience Index program scores MLS organizations on seven standardized key performance indicators (KPIs): overall satisfaction, customer service, training, technology, data quality, responsiveness, and business generation. MLSs of various sizes and organizational structures from across the country participate in the program each year. Collecting over 17,000 responses from agents and brokers across the country, the WAV Group Customer Experience Index is the largest industry study on MLS satisfaction.  

 

Marilyn Wilson, CEO and founding partner of WAV Group says “The WAV Group Customer Experience Index is uncovering the key drivers of subscriber satisfaction to make it easier for MLSs to know where to focus their priorities and resources. Most importantly, the localized reports are providing participating MLSs with practical, actionable, and affordable recommendations to improve the relevance and value of their organizations. Some participants are now incentivizing their CEOs and staff based on customer satisfaction improvements. Interestingly, having standardized measurements across multiple markets is helping us recognize patterns of MLS strengths, and opportunities to make the entire MLS industry stronger.” 

 

ValleyMLS was named a BEST MLS in the following categories:
  • BEST MLS Overall
  • BEST MLS Customer Service
  • BEST MLS Data Quality
  • BEST MLS Responsiveness

 

“It’s a moment of pride for ValleyMLS as we celebrate being recognized with a Best MLS Badge by the Wav Group. We’re dedicated to continuously improving our services and providing top-notch support to our valued agents and brokers who subscribe to the MLS. We are honored to play a part in North Alabama residents finding a REALTOR® and finding a home on ValleyMLS.”

 
Best MLS Methodology
The BEST MLS lists are compiled using local subscriber satisfaction ratings from CXI participants on a scale from 1-10 for each of the seven KPIs. The average scores in each market are combined to set the average rating for the entire program. MLSs with an average KPI score at or above the national average are awarded a BEST MLS badge for that category.   
Learn more about the BEST MLS Badges at https://www.wavgroup.com/best-mls/
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It’s a Wrap! The 2024 Gala Black & White Ball

01/11/2024

Congratulations the 2024 HAAR & ValleyMLS Leadership Team and Board of Directors on your official induction onto the board by 2024 President, Lore Hislop! Your servant leadership will propel our association to new heights in the real estate industry this year.
Thank you to our 2024 REALTOR® Gala Black & White Ball sponsors.  Your support of our annual Realtor Gala kick starts an extraordinary year ahead of us.
 
Presenting Sponsor: Valor Communities
Dinner & Dessert Sponsor: Waynes
Entertainment Sponsor: Trustmark
Cocktail Sponsor: Alabama Closing and Title, LLC
Wine Sponsor: Blue Ink Closing and Title, LLC
Live Painter Sponsor: Averbuch Realty 
Live Painter: Mike Williams
President’s Table Sponsor: FirstBank Mortgage
Party Favor Sponsor: Yellowhammer Roofing, Inc.
Party Favor: Pizzelle’s Confections
Coat Check Sponsor: Hayes Farm
Staff Table Sponsor(s): Conwell Title and Escrow, Inc.   &    Regions Bank
Photobooth Sponsor(s): Middleton Law Firm, PLLC    &    CrossCountry Mortgage, LLC
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Farewell Letter from HAAR President

12/27/2023

2023 HAAR & ValleyMLS President Chris Hulser-Hoover provided the following remarks this week, wrapping up the year in real estate for members.

Dear Members,

As my term as President of the Huntsville Area Association of REALTORS® comes to an end, I find myself reflecting on the incredible journey we’ve shared over the past year. It has been an honor and privilege to serve as your president, and I want to express my deepest gratitude for your work, passion and volunteerism in 2023.
Together, we have accomplished so much. We’ve navigated through the challenges of the real estate market, celebrated successes, and strengthened our sense of community. Our shared commitment to professionalism, integrity, and excellence has been the driving force behind our collective achievements.
I am proud of the initiatives we’ve undertaken during my tenure, whether it was fostering educational programs to enhance our members’ skills, advocating for industry-related policies, or organizing community outreach events. The dedication and hard work of our members have truly made a positive impact on our association and the broader community.
I want to extend my heartfelt thanks to the Board of Directors, committee members, and all those who contributed their time and effort to make the Huntsville Area Association of REALTORS® a thriving and dynamic organization. Your passion for the real estate profession and commitment to elevating our industry have been inspiring.
As I pass the torch to Lore Hislop, 2024 HAAR President, I am confident that the Huntsville Area Association of REALTORS® will continue to flourish. Your collective strength, resilience, and unwavering commitment to excellence will undoubtedly lead to even greater accomplishments in the future.
I am not saying goodbye, but rather, I am looking forward to seeing the continued success and growth of our association. Thank you for the trust you placed in me, and for the opportunity to serve as your president. It has been a privilege that I will always cherish.
Wishing you all continued success, prosperity, and joy in your personal and professional endeavors.

 

Sincerely,
 
Christopher W Hulser-Hoover
2023 Huntsville Area Association of REALTORS® President
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Alabama REALTORS® Guide to the Corporate Transparency Act

12/20/2023

The following critical information was produced by Alabama REALTORS® and is reposted from the state association's website.

Enacted in January 2021 to help fight crimes including money laundering and fraud, the Corporate Transparency Act (“CTA”) will increase reporting requirements for many companies located or doing business in the U.S. The U.S. Treasury Department’s Financial Crimes Enforcement Network (FinCEN) will be responsible for administering the law. Beginning January 1, 2024, your real estate company will likely be subject to the new reporting requirements under the CTA. Read on to learn more.

What is the CTA?

The Corporate Transparency Act (“CTA”) is a new federal law that aims to increase transparency around ownership of U.S. businesses to prevent the businesses from being used to hide criminal activity. Under current federal law, businesses can sometimes be controlled by anonymous owners, which gives bad actors the opportunity to use their businesses for money laundering, fraud, and/or other crimes, including crimes involving real estate. The goal of the CTA is to prevent some of these crimes by requiring businesses to disclose their ownership.

What Businesses Does the CTA Apply To?

The CTA applies to all business entities that it defines as “reporting companies.” The definition of a reporting company under the CTA is very broad and includes corporations, LLCs, and “other similar entities.” There are some types of businesses which are exempt from the CTA, including banks, certain insurance companies, churches, charities, and many trusts.It is important to note that the CTA will likely apply to the majority of privately-owned real estate companies, except those that fall under an exemption.  

What does the CTA Require?

When the CTA takes effect on January 1, 2024, it will require that reporting companies provide information about both the company itself and its ownership to FinCEN. The following company information must be reported: full business name, all trade and “doing business as” names, and the address of the company’s principal place of business, the jurisdiction where the business was formed or registered, and the business’ Taxpayer Identification Number.
 
The CTA also requires reporting companies to provide information about the people who “beneficially own” and/ or “substantially control” the business. The law defines beneficial owners as those who own or control at least 25% of the ownership interests in the company and/or “substantially control” its business operations. Senior officers, such as general counsel, CFOs, COOs, CEOs, and Presidents, are automatically assumed to have “substantial control” over the companies they work for. Additionally, any person who has “any other form of substantial control” such as the authority to appoint or remove officers ot decision-makers power over significant matters, must be reported to the FinCEN. Finally, reporting companies created on or after January 1, 2024 must also report information about the “company applicant,” which is the person(s) who handle the registration and filing of the company. 
 
FinCEN requires the following beneficial owner information be reported: full legal name, date of birth, and residential address (P.O. boxes are not permitted). Additionally, a copy of the beneficial owner’s nonexpired, official government identification (e.g., driver’s license, tribal identification documents, or domestic or foreign passport) must be submitted. Additionally, the beneficial owner will be required to submit “an identifying number from an acceptable identification document such as a passport or U.S. driver’s license, and the name of the issuing state or jurisdiction.”[1]  For beneficial owners who are concerned about privacy, there will be a way to provide the information to FinCEN directly, rather than to the reporting company.[2]
 
Existing companies that were formed before 2024 have a year to prepare and must submit the required information to FinCEN by January 1, 2025. Companies that are formed during 2024 will have 30 days to submit their information to FinCEN.[3]Additionally, if any information about the company or its owners changes, updated information must be submitted to FinCEN within 30 days of the change. Reporting companies must also correct any mistakes in previous filings within 30 days of discovering the error. Failure to report as required (including amendments as necessary) will carry both civil penalties, including $500 per day in fines, and the possibility of criminal prosecution.

What does the CTA Require?

It can be daunting to begin planning how to get your real estate company in compliance with the new law. If you have questions about whether or how the CTA applies to your business in particular, you should seek legal advice from an experienced attorney. Assuming your company is subject to the CTA’s reporting requirements, the following plan is a general guide to reporting under the CTA. 
  • Step 1: Brainstorm a list of all the people and entities that own an interest in or substantially control your real estate company. For some, this process will be simple. For others, especially large companies, this process could take a while. If you have any uncertainty during this step, you should consult a professional – this will be the foundation for the rest of the process. If you have multiple businesses and you think one or more might be exempt from the CTA, this would also be the time to speak with an attorney about that.
  • Step 2: Contact the people and entities you identified to let them know that you will be reporting their information to comply with CTA and to confirm that the information you have for them is accurate. If any beneficial owners wish to report their own information directly to FinCEN, assist them with the process to ensure they will be able to provide the required information and provide you with the FinCEN identification number you will need for your records.
  • Step 3: Store the information that you have gathered in a database that can be viewed and edited in the future. Give special consideration to how you are going to keep this information safe – it is a best practice to have a professional assist with this if you are storing protected personal information.
  • Step 4: Create a system for reverifying the information and updating the database. Be sure that beneficial owners understand that they are under a continued requirement to update their information.  
  • In the future: If you plan to create or acquire new real estate companies on or after January 1, 2024, ensure they comply with the CTA by having a plan for compliance prior to formation/ purchase of the company and speak to an attorney to ensure that the company’s key documents reflect compliance with the CTA.
  • Recommended Research: View the resources and reference materials FinCEN has created regarding the CTA here. FinCEN also has resources specifically geared towards small businesses, available here.

I am a broker or owner of an existing real estate company in Alabama – does this law apply to me?

Most likely, unless your business falls under an exception. We recommend meeting with an attorney as soon as possible to determine whether the January 1, 2025 reporting deadline applies to your business.

I am an agent with a real estate company and have my own LLC through which I receive payments from my broker. Does this law apply to my LLC?

Similarly to brokers and owners of the brokerage, your LLC will most likely be covered under the CTA. We recommend meeting with an attorney as soon as possible to determine whether the January 1, 2025 reporting deadline applies to your LLC.

I own multiple companies, including a referral company and a property management company – does the CTA require me to file a report for each company?

Yes. Beneficial owners must file a separate report for each of their companies that is covered by the CTA.

I am an owner of a real estate company that has multiple branch offices. Will I be required to file a separate report for each branch office?

It depends. If the branch offices are considered to be separate franchises and distinct legal entities, then you will need to file a report for each one. If they have no legal structural distinctions other than merely different locations of the same parent company, then you will only need to file one report. We recommend meeting with an attorney to make this determination.  

Is this a one-time registration?

No, the law imposes an ongoing duty to report. After the initial registration, companies must also report any changes in ownership to FinCEN within 30 days of the change occurring. Additionally, companies will be required to timely correct any errors in reports submitted.  

What does FinCEN cost to file?

As of the time of publication of this article, FinCEN does not charge a fee for filing under the Corporate Transparency Act.

How do I report my company/beneficial owner information?

Reporting companies will be required to complete a form and submit it electronically to FinCEN. As of the publication of this article, FinCEN has not opened the submission portal or released the form. Once these resources are available, they will be posted on FinCEN’s beneficial owner information website. 

What is the penalty for failing to file or filing incorrect information?

Failing to file or filing incorrect information could result in a fine of $500 per day, up to $10,000, and up to 2 years in prison.

I am planning to create a new company in 2024, when will I need to file with FinCEN?

If your new company is formed at any point during 2024, you will have 90 days to report the company information, company applicant information, and beneficial owner information to FinCEN. If your new company is formed on or after January 1, 2025, you will have m30 days to report the required information to FinCEN.

Does NAR have guidance on the CTA?

NAR published articles in both February and April related to the CTA. It is possible that they may issue further guidance closer to the reporting deadline as well.

Will local associations be required to file under the new law?

No, local associations that organized as 501(c)(6) organizations under the IRS Code are exempt from this law.
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NAR Attorneys: Buyer Representation Is Not a Thing of the Past

12/12/2023

As NAR plans to appeal a class-action verdict, real estate pros can continue to serve the best interests of their consumers and should maintain clear communication with them about compensation.
The Sitzer/Burnett verdict does not prohibit the practice of making offers of cooperating compensation, NAR attorneys said Monday at NAR NXT, The REALTOR® Experience(link is external), in Anaheim, Calif. Listing brokers decide how much compensation to offer to serve in their seller’s best interest. This is solely a matter that’s negotiated between brokers and their clients. Following the verdict, real estate professionals should continue having transparent conversations with clients about the services they provide and how they get paid, they added.
NAR Chief Legal Officer Katie Johnson encouraged pros to continue using buyer representation agreements, which provide “an opportunity to have these important conversations with consumers about your value, the services you provide and how you will work in the client’s best interests.” Importantly, she added, pros need to stress the negotiability of their compensation in every single transaction.
“When you’re working with [selling] clients, let them know about their choices when it comes to how the buyer agent will be compensated,” Johnson said. The compensation may be paid through an offer of compensation from the listing agent, by the seller, or the buyer can pay for the services directly, or a combination of these sources. But you should let sellers know how it works in their favor to make an offer of compensation to the buyer’s agent: It makes the home purchase more affordable for buyers, and thus, widens the pool of potential buyers for the property.
Johnson reiterated that compensation is, and always have been, negotiable and that there is no standard or set amount for agent compensation. And NAR doesn’t tell agents what to charge. She said, “You should continue to use your listing and buyer agreements to help clients understand exactly what services and value you are providing; and importantly, how much you charge.”
She said there are three main categories pros should keep in mind when approaching these conversations with clients:
  • Choice: Your future marketing plan and conversations with consumers should include what their choices are when it comes to agent compensation.
  • Clarity: Make sure your marketing materials, talking points with clients, training and other communication channels make crystal clear the services you provide and what the consumer can expect when choosing to work with you to help navigate them through the complexities of this important and significant financial transaction.
  • Opportunity: This is a moment when you can differentiate yourself in your market, improve your real estate practices and think creatively about solutions. “Use this delta as a launch pad for innovation,” Johnson said. “This is a pivotal moment to maximize transparency.”

What’s Next on the Legal Front?

 
In the meantime, NAR is filing post-trial motions to seek a complete reversal of the Sitzer/Burnett verdict and request a new trial, said Lesley Muchow, the association’s general counsel and vice president of legal affairs and antitrust compliance. If that’s unsuccessful, NAR will advance its appeal to the Eighth Circuit Court of Appeals. “We believe in buyer representation; it’s very important to both buyers and sellers alike,” Muchow said.
NAR Senior Counsel and Director of Legal Affairs Charlie Lee said real estate pros can have a meaningful impact on public discourse around real estate compensation and urged members to “help us in the court of public opinion.”
“Continue to combat misinformation and feed the public true information they can rely on,” he said. That includes:
  • The purpose of the MLS compensation rule is to let real estate pros know how much they could be paid before they endeavor to do the work on a transaction. “The cooperating broker has the right to know the compensation they could earn if they’re successful,” Lee said. “You have the right to know what it is you’re working toward.”
  • Compensation is a matter of negotiation between the agent and the client.
  • Because compensation is negotiable, agent commissions are reflective of market-driven pricing.
  • NAR’s policies prohibit associations and MLSs from setting, suggesting or recommending any compensation amount.
  • There could be fair housing implications if buyers were forced to pay out of pocket for their agent’s fee because it would hurt first-time and low-income buyers the most.
“Everything you do contributes to a vibrant marketplace,” Lee said. “We encourage you to continue  focusing on your clients and serving them well.”
 
Published on NAR.realtor on November 15th by NAR Executive Editor of Digital Media Graham Wood
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