ValleyMLS named BEST MLS by WAV Group

Approximately 250,000 agent and broker MLS subscribers are represented in the industry’s largest measurement of MLS customer satisfaction each year.
Huntsville Area Association of REALTORS® and– February 28, 2024 – Huntsville, AL, ValleyMLS was named a BEST MLS for 2024. The award was presented by WAV Group, the industry’s leading real estate consulting and research firm, conducting their second annual Customer Experience Index (CXI) for MLSs.


WAV Group’s Customer Experience Index program scores MLS organizations on seven standardized key performance indicators (KPIs): overall satisfaction, customer service, training, technology, data quality, responsiveness, and business generation. MLSs of various sizes and organizational structures from across the country participate in the program each year. Collecting over 17,000 responses from agents and brokers across the country, the WAV Group Customer Experience Index is the largest industry study on MLS satisfaction.  


Marilyn Wilson, CEO and founding partner of WAV Group says “The WAV Group Customer Experience Index is uncovering the key drivers of subscriber satisfaction to make it easier for MLSs to know where to focus their priorities and resources. Most importantly, the localized reports are providing participating MLSs with practical, actionable, and affordable recommendations to improve the relevance and value of their organizations. Some participants are now incentivizing their CEOs and staff based on customer satisfaction improvements. Interestingly, having standardized measurements across multiple markets is helping us recognize patterns of MLS strengths, and opportunities to make the entire MLS industry stronger.” 


ValleyMLS was named a BEST MLS in the following categories:
  • BEST MLS Overall
  • BEST MLS Customer Service
  • BEST MLS Data Quality
  • BEST MLS Responsiveness


“It’s a moment of pride for ValleyMLS as we celebrate being recognized with a Best MLS Badge by the Wav Group. We’re dedicated to continuously improving our services and providing top-notch support to our valued agents and brokers who subscribe to the MLS. We are honored to play a part in North Alabama residents finding a REALTOR® and finding a home on ValleyMLS.”

Best MLS Methodology
The BEST MLS lists are compiled using local subscriber satisfaction ratings from CXI participants on a scale from 1-10 for each of the seven KPIs. The average scores in each market are combined to set the average rating for the entire program. MLSs with an average KPI score at or above the national average are awarded a BEST MLS badge for that category.   
Learn more about the BEST MLS Badges at