07/17/2026
07/16/2026
originally posted at huntsvilleal.gov
07/16/2026
07/14/2026
07/13/2026
Keeping your business running smoothly shouldn’t involve guesswork. Whether you are an agent clearing your individual invoices or a broker managing an entire office, navigating your HAAR dashboard is simple.
Use this quick, step-by-step guide to easily process your payments and keep your account in good standing.
Log In: Go to the HAAR Dashboard and sign in using your MLS ID and password (remember, passwords are case-sensitive).
Locate Member Services: On the right side of the screen under the Member Services panel, click the “Pay MLS Dues / Invoices” icon.
Select Your Invoice: Find your open invoice and check the “Pay Now” box next to it.
Complete Payment: Scroll down to the bottom of the page, click “Choose Payment Options,” and follow the prompts to finalize your transaction.
Log In: Navigate to the HAAR Dashboard and enter your case-sensitive MLS ID and password.
Locate Member Services: On the right side of the screen under the Member Services panel, click the “Pay HAAR/Association Dues/Invoices” icon.
Select Your Invoice: Check the “Pay Now” box next to the outstanding dues line item.
Navigate to Payment: Scroll down to the bottom of the section and click “Choose Payment Options”.
Adjust Contributions (Optional): If you would like to adjust your ARPAC contribution before checking out, click “Modify”, enter your desired investment amount, and follow the remaining prompts to pay.
Brokers can quickly audit which agents have outstanding balances or easily settle office-wide ValleyMLS fees directly from the platform.
Log In: Access the HAAR Dashboard using your administrative credentials.
Enter the Invoicing Portal: Look to the right under Member Services and click the “Pay MLS Dues / Invoices” icon.
Open the Navigation Menu: Click the three-dash menu icon located on the blue header bar.
Select Personal Services: Choose “Personal Services” from the header options.
View Office Accounts: From the dropdown menu, select “Brokers: Pay Your Offices MLS Fees”.
Choose Your Roster: Click on your designated office name.
Review Unpaid Balances: The next screen opens a complete breakdown displaying the agent names, specific invoice numbers, and the total amounts currently owed.
Process Payments: If you are paying on behalf of an agent, check the box to the right of their name, scroll down to “Choose Payment Options,” and follow the on-screen prompts.
07/07/2026
Originally posted at wavgroup.com by Marilyn Wilson | June 30th, 2026
For years, MLSs have been told that their data is their greatest asset. But in too many markets, MLSs do not have the level of direct control, visibility, flexibility, or monetization power they need to fully protect and leverage that asset.
That is beginning to change.
More MLSs are recognizing that if they want to drive a profitable, secure, and innovative future, they need to take greater control of their own data infrastructure. They need the ability to know exactly where their data is going, who is using it, whether it is being used appropriately, and how it can be licensed in ways that create new value for the organization and its customers. In WAV Group Strategic Planning sessions we talk about the need to control your own data destiny. We talk about this highly technical topics in plain English so that non-technical MLS volunteer leaders understand the key benefits delivered when the MLS controls its own destiny.
ValleyMLS, serving nearly 5,000 real estate professionals across North Alabama, has become the latest MLS to recognize the strategic importance of controlling its own data destiny. Through its new partnership with SourceRE, ValleyMLS will implement SourceRE’s MLS Data Exchange framework and list its data in the SourceRE Data Marketplace, creating a stronger foundation for data sovereignty, governed distribution, and long-term operational independence.
This is not simply a technology upgrade. It is a strategic infrastructure decision.
By establishing an independent, RESO-aligned database that sits alongside its existing vendor systems, ValleyMLS is creating a centralized source of truth for its data. That gives the MLS more flexibility to support multiple vendor relationships, pursue data-sharing opportunities, and give brokers and agents access to MLS data through their preferred front-end systems.
07/06/2026
Consumers have spent years using Google to research real estate agents. Increasingly, they’re turning to AI tools for answers as well.
Instead of visiting multiple websites, a buyer might ask ChatGPT which agents have strong reputations in a particular market. A seller might ask an AI assistant, Who specializes in luxury homes? or Which agents have the best reviews? While the technology is still evolving, it reflects a change in consumer behavior: people want answers faster, and they’re looking for tools that can summarize information for them.
For real estate agents, that brings up an important question: what information are these tools finding about you? To find out, see the top five questions consumers are asking AI about agents today.
If you’d like to learn more about how online reputation, Google visibility, reviews, and AI-driven search impact lead generation, register for ReTechnology’s upcoming free webinar, Certified Google Rated Agent.
06/30/2026
The Huntsville Area Association of REALTORS® (HAAR) is proud to announce the officially approved members of the 2026 Nominating Committee and 2026 Elections Committee.
These dedicated leaders play a vital role in shaping the future of our association, ensuring a fair, transparent, and robust leadership election process for the upcoming year. Please join us in thanking them for their commitment and service to our real estate community.
Sharita Whitehead
Zach Bingham
Bill Ward
Stay Tuned: More information regarding the 2026 election timeline, candidate applications, and voting instructions will be shared in the coming weeks. Be sure to check back here or watch your inbox for updates!
05/24/2026
02/26/2026
