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FMLS, Chattanooga REALTORS, ValleyMLS Expand Regional MLS Network w/ New 3-Way Data Share

04/29/2026

Reciprocal access now spans most of Alabama, Georgia, and Eastern Tennessee - creating new opportunities for brokers, agents, buyers, and sellers.
ATLANTA, GA, UNITED STATES, April 29, 2026 /EINPresswire.com/ — First Multiple Listing Service (FMLS), Greater Chattanooga REALTORS®, and ValleyMLS today announced a new three-way MLS data share that connects their markets through an expanded regional partnership, giving brokers and agents broader access to listings and market data across key areas of Alabama, Georgia, and Eastern Tennessee.
This collaborative agreement strengthens ties among three forward-thinking MLS organizations committed to helping members better serve clients in an increasingly active regional marketplace. By combining reciprocal access across their systems, the partnership creates more efficient tools for real estate professionals while increasing exposure and opportunity for buyers and sellers.
Through this enhanced partnership, brokers and agents gain seamless access to a broader inventory of listings and market data directly within their native MLS platforms – eliminating the need for multiple logins while improving efficiency and client service. Sellers benefit from expanded exposure to a larger network of real estate professionals, while buyers gain greater visibility into available inventory across a wider regional footprint.
“This is exactly how MLS organizations should work together, by removing barriers and helping real estate professionals serve consumers wherever opportunity exists,” said Jeremy Crawford, FMLS President & CEO. “We have already seen the value these partnerships create, and expanding that success across parts of Tennessee and northern Alabama is a smart, strategic move for our members and their clients.”
“This expanded partnership gives our members more opportunities to serve clients, market listings, and access critical data across a broader regional footprint,” said Carol Seal, Greater Chattanooga REALTORS’ CEO. “Real estate does not stop at state lines, and neither should the tools our professionals rely on.”
“ValleyMLS is proud to be part of a collaboration that delivers practical value to our members every day,” said Cindi Peters-Tanner, ValleyMLS’ Chair. “This expanded regional network strengthens cooperation and gives brokers and agents the tools they need to better serve buyers and sellers throughout North Alabama and beyond.”
“FMLS is committed to expanding these types of partnerships with other like-minded MLS organizations throughout the Southeast and anywhere in the United States, Canada, and around the world,” added Jeremy Crawford. “When MLSs work together, we create more transparent, efficient marketplaces that ultimately benefit consumers, brokers, and agents alike.”
The enhanced agreement reflects a growing industry movement toward MLS cooperation, regional efficiency, and better consumer outcomes through broader access to accurate, timely listing data.
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BE AWARE: Local Scam Compromises REALTOR Safety

04/28/2026

MEMBER ALERT: Safety and Security Warning

We have received a report from a local member regarding an encounter with an individual displaying highly suspicious behavior and using fraudulent financial documentation. We are sharing the details of this incident to help you remain vigilant and prioritize your personal safety during showings.

Incident Details

The individual, identifying himself as John, contacted an agent regarding a listing. While he provided a local phone number and had a social media profile that matched his appearance, several red flags emerged during and after the showing:
  • Behavioral Red Flags: The individual expressed surprise that the home was occupied rather than staged. During the tour, he insisted the agent lead him through the entire house while he remained positioned behind her at all times.
  • Inconsistent Narrative: He claimed his fiancée was currently in Ukraine due to a family emergency and would be part of the purchase process.
  • Vague Threats/Personal References: Following the tour, he sent text messages referencing the agent’s specific social media content, creating an unprofessional and uncomfortable dynamic.
  • Fraudulent Documentation: The individual provided highly irregular and “bizarre” documentation as proof of funds that did not meet any standard banking or financial criteria.
  • Criminal History: A subsequent background check via Forewarn revealed multiple convictions for Theft by Deception (over $2,500).

Safety Reminders for All Members

This incident serves as a critical reminder that while we strive to provide excellent service to potential clients, your safety is the top priority.

1) USE YOUR TOOLS: Utilize services like Forewarn to vet prospects before meeting them in person. If a name or number returns a history of financial crimes or violence, reconsider the meeting or ensure you are not alone.

2) STANDARDIZE YOUR SAFETY PROTOCOLS:
  • The “Buddy System”: Whenever possible, bring a colleague to a showing, especially if you have a “gut feeling” that something is off.
  • Lead from Behind: Never lead a prospect into a room (especially basements or small spaces). Gesture into the room and let the client enter first.
  • Park for an Exit: Always park on the street or in a position where your vehicle cannot be blocked in the driveway.
3) TRUST YOUR INSTINCTS: If a prospect’s behavior makes you uncomfortable, you have the right to terminate the tour or leave the premises. Discernment is one of your most valuable professional tools.

4) REPORTING SUSPICIOUS ACTIVITY: If you encounter this individual or experience a similar situation, please notify the local authorities and report the incident to the Association. Keeping our community informed is the best way to keep our members safe.
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March 2026 Fast Stats

04/22/2026

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The spring market in North Alabama is officially in full bloom! March 2026 saw a steady climb in activity across the Valley, with 1,221 homes sold—outpacing last year’s performance.
Across our combined markets, the Median Sale Price has stabilized at $300k, showing a slight edge over March 2025. While inventory remains healthy with 5,251 homes on the market, buyers are moving quickly; the average home is staying on the market for 67 days.

Regional Highlights at a Glance:

  • Huntsville/Madison County: Continues to lead the charge in volume with 646 homes sold and a median price of $339k.
  • Athens-Limestone: Saw a significant jump in value, with the median sale price reaching $343k, up from $310k last year.
  • Morgan-Lawrence: Showed strong growth in sales volume, hitting 140 homes sold compared to 109 in 2025.
  • Pending Momentum: With 2,125 pending sales currently in the pipeline, we expect a busy April.

ValleyMLS.com Market Stats include statistics from the following cities/counties: Athens, Limestone County, Dekalb County, Etowah County, Cherokee County, Huntsville, Madison County, Jackson County, Marshall County, Morgan County, Lawrence County

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NAR Candidate Training Academy in Huntsville

03/10/2026

From the Closing Table to City Council: Huntsville Area Association of REALTORS® to Host Candidate Training Academy on April 29

The Huntsville Area Association of REALTORS® (HAAR) announced today that it will host the National Association of REALTORS® (NAR) Candidate Training Academy on Wednesday, April 29th. This intensive, one-day workshop is designed to prepare community members to run for local office and is open to the public.
As local government decisions increasingly impact property rights, housing affordability, and community development, HAAR is opening its doors to ensure that any resident considering public service has access to professional-grade campaign strategies. Presenters from the National Association of REALTORS® will travel to Huntsville to lead the session, which runs from 9:00 AM to 2:00 PM.

"Strong communities are built on effective local leadership. While we’re currently blessed with ambitious and responsible local leaders – we want to look ahead and build a deep bench of future community champions."

HAAR & ValleyMLS President Regina Mitchell
REGISTER
The comprehensive curriculum is designed as an actionable roadmap rather than a standard lecture. Highlights of the training include:
  • Campaign Planning: Deciding to run and building a foundational strategy.
  • Messaging: Developing a winning message that resonates with voters.
  • Voter Targeting: Learning how to reach the right voters efficiently.
  • Fundraising: Best practices for effective and ethical campaign fundraising.
  • Communication: Mastering political communication in the modern era.
Event Details:
  • What: NAR Candidate Training Academy
  • When: April 29th | 9:00 AM – 2:00 PM (Lunch provided)
  • Where: 535 Monroe St NW, Huntsville, AL 35801
  • Cost: FREE and open to the public.

"By hosting this training, we are providing the tools necessary for motivated citizens to move from the sidelines into public service. Whether it is a seat on the City Council, the School Board, or a County Commission, this academy demystifies the process of running a modern campaign."

HAAR & ValleyMLS President Regina Mitchell
The training will be held at HAAR & ValleyMLS offices at 535 Monroe St. in downtown Huntsville. While the event is open to the public, space is limited and pre-registration is required. Interested attendees can find more information and register at https://www.eventbrite.com/e/nar-candidate-training-academy-huntsville-al-tickets-1984579726385.
About the Huntsville Area Association of REALTORS® The Huntsville Area Association of REALTORS® (HAAR) is the leading advocate for homeownership and private property rights in North Alabama. Serving the Greater Huntsville, Madison County, and Jackson County area, HAAR provides professional development, market data, and legislative advocacy for its members and the community at large.
REGISTER
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FinCEN Residential Real Estate Rule—FAQs for Real Estate Professionals

03/10/2026

The following questions will help real estate professionals better understand and navigate the Financial Crimes Enforcement Network (FinCEN) Residential Real Estate Rule (Rule). The Rule requires designated professionals involved in real estate closings and settlements to report information about certain non-financed transactions to FinCEN.
The Rule’s purpose is to increase transparency and prevent money laundering and other criminal activity in the residential real estate sector by capturing information regarding the true owners behind legal entities that are engaged in transacting in real estate where there is no financing involved.
Click below to access FAQs.
FINCEN FAQs
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Recognizing Excellence: HAAR Award Nominations Now Open

03/04/2026

HAAR Award Nominations Are Open!

It’s time to shine a spotlight on the leaders, innovators, and helping hands that make our real estate community exceptional. We are officially accepting nominations for our prestigious annual awards!
Do you know a colleague who goes above and beyond? A broker who leads with integrity? Or a neighbor who transforms our community? Now is your chance to ensure their hard work is recognized.
Deadline: All surveys must be completed by July 1st to be considered.

🏅 The Awards 🏅

  • Realtor® of the Year: Honoring a member who demonstrates the highest level of professional standards and service to HAAR.
  • Broker Excellence Award: Celebrating a broker who leads by example, fostering a culture of mentorship and professionalism.
  • HAAR Good Neighbor Award: Highlighting a member who makes a significant impact through volunteer work and community service.
  • Affiliate of the Year: Recognizing an industry partner who has shown outstanding support and dedication to our association.

🏆 How to Nominate 🏆

Please use the links below to submit your nominations. Realtors are encouraged to self-nominate. After all, who knows you better than you? 
Pro Tip: If you’re nominating a colleague, we recommend reaching out to them directly. This ensures you have the most accurate and complete information to make their candidacy stand out!

Deadline: All surveys must be completed by July 1st to be considered.
REALTOR OF THE YEAR AWARD
BROKER EXCELLENCE AWARD
GOOD NEIGHBOR AWARD
AFFILIATE OF THE YEAR AWARD

🏆 How to Nominate 🏆

Please use the links below to submit your nominations. Realtors are encouraged to self-nominate. After all, who knows you better than you? 
Pro Tip: If you’re nominating a colleague, we recommend reaching out to them directly. This ensures you have the most accurate and complete information to make their candidacy stand out!

Deadline: All surveys must be completed by July 1st to be considered.
REALTOR OF THE YEAR AWARD
BROKER EXCELLENCE AWARD
GOOD NEIGHBOR AWARD
AFFILIATE OF THE YEAR AWARD

📆 Save the Date: August 6th 📆

We will celebrate the winners and our entire HAAR family at the usual stunning location, Burritt on the Mountain, on August 6th at 11:30am.
Register now through your dashboard, because seats are limited!
Thank you for your time, your input, and for helping us celebrate the best of the best in our industry!
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Anti-Money Laundering Rule Aimed at All-Cash Buyers Goes Into Effect March 1

02/27/2026

Closing and settlement agents will be responsible for submitting a new report to the U.S. Department of the Treasury’s Financial Crimes Enforcement Network (FinCEN).
To help members under the rule and provide best practices, NAR is hosting a no-cost webinar featuring a FinCEN official at 2 p.m. ET on Wednesday, March 11. Members can register here. An FAQ page has just been published and a Window to the Law video will follow next week.
A new federal residential real estate rule aimed at cracking down on money laundering goes into effect Sunday.
Under the rule, when entities or trusts buy residential real property without financing, including all-cash sales and sales involving non-regulated lenders, a report listing the names of the entity or trusts’ individual beneficial owners, addresses, Social Security numbers and more, must be reported to the U.S. Department of Treasury’s Financial Crimes Enforcement Network (FinCEN). Exceptions are included herepdf.
In general, a closing or settlement agent is responsible for collecting the information and submitting the Real Estate Report to FinCEN by a date 30-60 days following the transaction’s closing. If a closing or settlement agent is not involved there’s a line of succession to whom the responsibility falls.
While real estate agents and brokers won’t be involved in the reporting process, it’s important they’re aware of the change to educate buyers so that their clients are prepared. Title companies and closing attorneys likely will not close one of these transactions unless all required information is collected prior to closing.
To help members under the rule and provide best practices, NAR is hosting a no-cost webinar featuring a FinCEN official at 2 p.m. ET on Wednesday, March 11. Members can register here. An FAQ page has just been published and a Window to the Law video will follow next week.
The reports, which the agency says will be maintained in a secure database and inaccessible to the public, are designed to deter bad actors from exploiting loopholes in the real estate settlement process.
“Although there are many legitimate reasons to use legal entities and trusts to own residential real property, illicit actors intent on laundering funds through residential real property often use legal entities and trusts to disguise their identities and make the proceeds of crime more difficult to identify,” FinCEN says. “Illicit actors often favor non-financed transfers (including ‘all-cash’ sales) of residential real estate to avoid scrutiny from financial institutions that have anti-money laundering and countering the financing of terrorism program and Suspicious Activity Report filing requirements under the Bank Secrecy Act.”
It’s difficult to approximate how many transactions this rule will impact. The National Association of REALTORS® has estimates for residential all-cash buyers and residential purchases by entities (including trusts), but not both.
Last year, roughly 28% of buyers did not finance their home purchase, according to an average of the NAR’s monthly REALTORS® Confidence Indexes. In addition, nearly 22% of residential purchases were bought by an entity (including trusts), the association found.
In its notice of proposed rulemaking, FinCEN said about 800,000–850,000 transactions annually will need a report.
The rule got off to a bit of a bumpy start. It was originally slated to take effect back in December 2025, but FinCEN postponed it in September to “provide the industry with more time to comply.” Just last week, however, it withstood a challenge in court filed by a title insurance company. The judge found in favor of the U.S. government that the rule was within the authority of FinCEN and did not violate the Fourth Amendment.
For more information FinCEN published an extensive FAQ on its website: https://www.fincen.gov/rre-faqs
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Kathy Mann: A Legacy of Service, Leadership, and Excellence

02/26/2026

Broker | Instructor | Mentor | Past President

In the North Alabama real estate community, some names are synonymous with integrity and professional standard. Kathy Mann is one of them. With a career defined by a “service-above-self” mentality, Kathy has transitioned from serving her country and saving lives in healthcare to becoming one of the most influential leaders in Alabama real estate.

A Foundation of Service

Kathy’s journey began with a commitment to duty, serving as a 2nd Lieutenant in the United States Army Reserves. This discipline followed her into her first civilian career as a pediatric oncology and neonatal intensive care nurse. After graduating cum laude from Prairie View A&M University, Kathy navigated the high-stakes environments of critical care—experiences that forged the empathy, patience, and resilience she brings to every real estate transaction today.

Breaking Barriers & Leading the Industry

Since entering real estate in 2005, Kathy hasn’t just participated in the industry; she has shaped it. Her uncompromised commitment to excellence led her to several historic milestones:
  • HAAR Past President: In 2016, Kathy served as the first Black Woman President of the Huntsville Area Association of REALTORS® (HAAR).
  • REALTOR® of the Year: In 2018, Kathy was recognized by her peers for her professional standards and contributions to the industry.
  • Broker Excellence Award Winner: In 2022, Kathy was honored for her superior management, mentorship, and dedication to the craft of brokerage.
  • RPAC Major Investor: A dedicated advocate for property rights and the real estate profession.

A Mentor and Educator

Kathy believes that the “Promise of Fair Housing” isn’t just a legal requirement—it’s a professional mission. As a regular instructor at HAAR, Kathy shares her deep institutional knowledge with the next generation of REALTORS®. Whether she is teaching her signature class, “Delivering the Promise of Fair Housing,” or acting as a guiding presence for association staff and colleagues, Kathy is a tireless mentor who elevates everyone around her.

Rooted in Huntsville

Despite her long list of accolades, Kathy remains most passionate about the people of North Alabama. She is a firm believer in the “friendly hometown atmosphere” of the Huntsville area and stays active in her local church and various charities.
When she isn’t advocating for her clients or leading a classroom, you’ll find Kathy enjoying the vibrant festivals and live concerts that make our region home, or spending well-deserved time with her family.
Kathy Mann remains a steadfast pillar of the North Alabama community—leading with heart, every step of the way.
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REtechnology: 10 Content Ideas You Should Be Posting Right Now

02/25/2026

If you’re in real estate and ever find yourself staring at a blank content calendar — or worse, ghosting your audience for weeks — you’re not alone. With a busy schedule of showings, contracts, and closings, it’s easy to push marketing to the back burner. But consistent, value-driven content is one of the most powerful tools you have to stay top-of-mind, build trust, and generate leads online.
To help you stay visible and relevant, here are 10 easy and effective content ideas every real estate agent should be posting right now — whether you’re building a brand or just want to boost engagement fast.

1. Local Market Updates

Your audience wants to know what’s happening in their neighborhoods — and you’re the best person to tell them. Post monthly or seasonal updates that include key stats like average home prices, inventory levels, and time on market. Keep it simple and local: use a chart, infographic, or even a short video to explain what the numbers mean for buyers and sellers in your area.

2. Tips for Buyers and Sellers

This is evergreen content that remains timeless and never goes out of style. Share quick tips like “5 Mistakes First-Time Buyers Make” or “How to Prepare Your Home for a Summer Sale.” These types of posts position you as a knowledgeable guide and help demystify the process for your clients. Bonus: You can easily repurpose these into blog posts, reels, or email campaigns.

3. Local Business Spotlights

Want to boost your engagement and show you’re truly local? Highlight small businesses, restaurants, or service providers in the communities you serve. Whether it’s a new coffee shop, a long-standing family-run bakery, or your favorite dog groomer, this content is highly shareable and creates goodwill with other local entrepreneurs.

3. Local Business Spotlights

Want to boost your engagement and show you’re truly local? Highlight small businesses, restaurants, or service providers in the communities you serve. Whether it’s a new coffee shop, a long-standing family-run bakery, or your favorite dog groomer, this content is highly shareable and creates goodwill with other local entrepreneurs.

4. Community Events or Neighborhood Feature Promotions

Post about upcoming events, farmers markets, festivals, or even a hidden hiking trail in your area. Buyers aren’t just looking for a home — they’re looking for a lifestyle. Sharing content like this helps potential clients picture themselves living in your community, and gives you more reach with a wider local audience.

5. Client Testimonials and Success Stories

Nothing sells like social proof. Share testimonials from happy clients or tell the story of how you helped someone buy their dream home or sell it quickly for above the asking price. Include photos (with permission), a quote, or even a short video. These posts are powerful because they speak directly to your future clients’ hopes and fears.

6. A Behind-the-Scenes Look at Your Day

Your job might seem routine to you, but to the average person, real estate is a mystery. Sharing a “day in the life” post or a story of what goes into prepping a listing can help humanize your brand and show the work ethic behind the scenes. People want to work with someone they like and trust — this kind of transparency fosters both.

7. New Listings and Just Sold Properties

These are staple content pieces for a reason, but add a twist to make them stand out. Instead of just saying “Just Listed,” talk about what makes the home unique. For a “Just Sold” post, share how you marketed it or the results you achieved (e.g., “Sold in four days with six offers!”). Include high-quality images or a video walkthrough for maximum impact.

8. Before and After Transformations

If you’ve helped a seller prep their home or staged a vacant property, show the transformation. Before-and-after visuals are incredibly engaging and showcase your value as more than just a transaction facilitator — you’re a strategic partner in getting homes sold. This kind of content is perfect for Instagram and Pinterest.

9. Busted Real Estate Myths

Numerous misconceptions are circulating in the real estate industry, including “You need 20% down,” “Spring is the only good time to sell,” and “Agents just open doors.” Use short posts or videos to debunk these myths and educate your audience. It positions you as a trusted expert while giving people something to talk about or share.

10. Polls and Quizzes

Ask your audience on social media fun and easy questions, such as: “Would you rather have a chef’s kitchen or a spa bathroom?” or “Guess the listing price!” Interactive content increases engagement and helps you understand what your audience is interested in — whether that’s features, neighbourhoods, or price ranges.
Want help creating and posting content regularly? Delta Media Group helps real estate professionals transform great ideas into consistent, high-performing content across their websites, blogs, emails, and social media platforms. Learn more here.
To view the original article, visit the Delta Media Group blog.
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Buyers gaining bargaining power on price

02/25/2026

Are lower prices mixed with lower rates the winning combo? More builders and sellers are hoping a lower price will boost sales.
Home buyers are gaining more negotiating leverage—and many are zeroing in on the price of listings. They’re increasingly finding discounts, too.
As home sales remain sluggish this winter, more sellers are reducing their asking prices. In the new-home market, homebuilders are leaning heavily on price cuts and incentives—more than at any point in recent years—in trying to bring more buyers to the closing table.
In February, 36% of builders reported cutting prices, with the average price reduction at 6%, according to the National Association of Home Builders. Another 65% offered incentives such as closing cost assistance, mortgage rate buydowns or design upgrades.
Some builders are layering incentives. For example, builders like Highland Homespdf are offering up to 50% off design upgrades—up to $100,000—plus up to $10,000 toward closing costs on its select homes through March. David Weekley Homespdf has advertised mortgage rates as low as 4.99% on move-in homes financed through its preferred partner.
The new-home market’s growing concessions are putting pressure on sellers of existing homes to stay competitive. Nationally, about 18% of existing-home listings had a discount as of late 2025. What’s more, nearly 11% of active listings, as of January, had at least three price cuts, according to a new analysis from realtor.com® of homes listed at its site. In Austin, Texas, 22% of listings had multiple price cuts—double the national trend.

The Pressure to ‘Price It Right’ Is On

By the end of 2025, price reductions were becoming more common in some markets. “Your home is worth what someone else is willing to pay … but sometimes that doesn’t line up with what sellers think,” says Kourtney Pulitzer, a real estate pro with Sotheby’s International Realty in Palm Beach, Fla. “It’s caused some sellers to overprice.”
That’s a costly mistake, she recently told Real Estate Today, because pricing high with the hope of leaving room to negotiate usually “leaves you without anyone to negotiate with. If you’re not priced realistically, buyers assume you’re not being realistic—and they won’t even make an offer.”
Sellers who price unrealistically, especially those who have already bought another home or need to move quickly, may find themselves chasing the market down instead of positioning ahead of it.

Should Sellers Be Worried?

While price cuts are increasing, most homeowners are still sitting on significant equity gains over the past several years.
Since January 2020, the typical homeowner has accumulated $130,500 in housing wealth, according to National Association of REALTORS® research.
Austin, Texas, for example, has one of the highest shares of listings with price cuts in the country. But the average homeowner in that city has gained roughly $170,000 in housing wealth over the past five years, according to NAR’s Metro Market Dashboard. Austin also has one of the highest months’ supply levels among the 50 largest metros—second only to Miami—meaning sellers are facing more competition and may need to price more strategically.
Some sellers, rather than reducing their asking price this winter, are opting to temporarily delist their home and wait for the spring market, recent studies show.
Nationally, home values remain elevated. The median existing-home sales price reached $398,800 last month—an all-time high for the month of January, NAR recently reported. Also, about three quarters of U.S. metro areas posted year-over-year price gains in the final quarter of 2025. However, the association’s research shows the share of appreciating markets has narrowed, signaling moderation rather than a broad decline.
For buyers, “affordability conditions are improving,” says Lawrence Yun, NAR’s chief economist. NAR’s Housing Affordability Index shows housing is at its most affordable level since March 2022, largely because wage growth has outpaced home price gains and mortgage rates are at the lowest level in three years.
Also, the housing market has not been showing signs of distress. NAR’s research shows that foreclosures and short sales remain at historical lows, accounting for just 2% of January sales, down from 3% a year earlier.
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