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Standing Against Domestic Violence

08/06/2026

Join REALTORS® in Action for a discussion on how to safely recognize, react to, and […]

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Market Pulse: How Family Financial Backing & Key Inventory Shifts Are Reshaping Madison County Real Estate

08/05/2026

Navigating the current Madison County market requires looking closely at both shift-in-demand metrics and emerging buyer demographics. As the median age of first-time buyers climbs, parental financial assistance is becoming a dominant factor in transactions. A recent Veterans United survey reveals that 59% of parents have provided or plan to provide financial support—such as down payment contributions, cash gifts, and closing cost help—to assist their children in securing a home.
For realtors and brokers, understanding these buyer dynamics alongside the latest Valley MLS weekly and monthly indicators is critical for setting client expectations and positioning listings strategically.

Weekly & Monthly Snapshot (Data Current as of August 3, 2026)

  • New Listings (Week of July 25): 156 listings, down 11.9% year-over-year.
  • Pending Sales (Week of July 25): 148 sales, up 3.5% year-over-year.
  • Active Inventory (Week of July 25): 2,284 homes, up 5.3% year-over-year.
  • June Median Price: $345,000, down 1.1% year-over-year.
  • June Days on Market: 42 days, up 5.0% year-over-year.
  • June Supply: 3.9 months, down 4.9% year-over-year.

Actionable Advice for Your Pipeline

  • Target Family-Assisted Buyers: Leverage gift-fund guidelines and family co-buying strategies during consultation sessions, given that nearly 6 in 10 young buyers receive family support.
  • Navigate Single-Family Tightness: With single-family months of supply dropping to 3.9, pending sales holding up (+3.5%), and active inventory rising modestly (+5.3%), advise sellers that well-priced homes are continuing to move efficiently.
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The “Interested Buyer” Zoom Scam: A Growing Cybersecurity Threat Targeting REALTORS® and Real Estate Brokerages

08/05/2026

The real estate industry has become one of the most attractive targets for cybercriminals. With high-value transactions, frequent email communication, and sensitive financial information changing hands daily, REALTORS® and brokerages are increasingly finding themselves in the crosshairs of sophisticated scams.
One of the latest threats involves scammers posing as motivated home buyers who claim they’re ready to submit an offer—but instead attempt to install malware on your computer and gain access to your business.
This scam doesn’t rely on hacking software vulnerabilities. Instead, it relies on manipulating people.
Here’s how it works—and how you can protect yourself and your brokerage.

How the Scam Begins

The attack usually starts within hours or days of a new property being listed.
An agent receives a text message from an unfamiliar phone number, often from another state.
The sender claims they are interested in the property, have proof of funds, and are prepared to make an offer quickly.
For busy REALTORS®, this sounds like a promising lead.
That’s exactly what the scammer wants.

Step One: Establishing Trust

Once you begin responding, the individual introduces themselves by name and often sends what appears to be a personal photo.
The image is intended to make the conversation feel legitimate.
In reality, the name is frequently fictitious, and the photo has often been stolen from someone else’s social media profile or other online source.
This is a classic social engineering technique designed to lower your defenses.

Step Two: Avoiding an In-Person Showing

Eventually you’ll ask when they’d like to view the property.
That’s when the story changes.
The “buyer” explains that their spouse, business partner, or friend is out of town and needs to participate in the discussion.
They insist on scheduling a three-way Zoom meeting before moving forward with an offer.
While Zoom is the most common platform used in these scams, some criminals may request Google Meet or Microsoft Teams instead.

Step Three: They Insist You Use a Computer

This is where the scam becomes more obvious—if you know what to look for.
If you suggest joining from your phone, the scammer may claim:
  • Zoom doesn’t work on mobile devices.
  • Three-way meetings require a desktop or laptop.
  • Their meeting can only be joined from a computer.
None of these statements are true.
If you recommend a phone call, conference call, FaceTime, meeting at your office, or showing the property in person, they’ll continue insisting that a Zoom meeting on a computer is the only acceptable option.
At the same time, they’ll continue reminding you they’re ready to write an offer—creating a false sense of urgency.

Step Four: The Fake Zoom Invitation

Once you agree to the meeting, you’ll receive an email containing what appears to be a Zoom invitation.
At first glance, everything looks legitimate.
However, the link does not lead to Zoom’s official website.
Instead, it redirects you to a malicious website designed to look nearly identical to the real thing.

Step Five: The Fake Zoom Update

After clicking the link, you may see what appears to be a normal Zoom loading screen or video conference interface.
Moments later, a message appears claiming that Zoom must be updated before you can join the meeting.
Your operating system asks whether you’d like to allow the installation.
If you click Yes, you aren’t installing Zoom.
You’re installing malware.

What Happens After Malware Is Installed?

The malware installed during these attacks varies, but it may include:
  • Password stealers
  • Keyloggers
  • Remote access software
  • Browser credential theft
  • Screenshot capture software
  • Information-stealing malware
Once attackers gain access to your computer, they often attempt to harvest usernames, passwords, browser cookies, saved credentials, and email accounts.
For a real estate professional, that can become much more than a computer problem.
It can become a transaction problem.

Why This Is Especially Dangerous for REALTORS® and Brokerages

Real estate transactions involve large sums of money, confidential documents, and ongoing communication between agents, buyers, sellers, lenders, attorneys, and title companies.
If criminals gain access to your email account, they may:
  • Monitor active transactions.
  • Identify pending closings.
  • Learn buyer and seller names.
  • Read conversations with title companies.
  • Impersonate you or your clients.
  • Request fraudulent wire instructions.
This type of business email compromise (BEC) has resulted in millions of dollars in stolen real estate closing funds nationwide.
One compromised computer can put multiple transactions—and your reputation—at risk.

How to detect the scam early on

1. A reverse search of the phone number reveals that it is owned by someone other than the name they provided, or will show that number has never existed.
2. A Google image search of the photo they provided will reveal a different name associated with the photo. It’s usually someone who is deceased, but that is not always the case.
3. The constant insistence on using Zoom, Meet, or Teams rather than a phone call, meeting in the office, etc.
4. The false claim that the only way it will work is on a laptop or PC.
5. If they do send the so called Zoom link via email, usually, hovering over the link they want you to click will reveal the real website they are directing you to, even if the email looks legitimate. 
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Office Exclusive Listings & Pre-Marketing Guidance

07/30/2026

NAR has issued guidance on office exclusive listings and pre-marketing. Please review or download the guide below. 
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NEW! Lessons from Landmark Cases to Protect Your Consumer (3 CE)

07/30/2026

NEW! Lessons from Landmark Cases to Protect Your Consumer (3 CE) Date: Wednesday, September 23rd […]

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Local Government Update: Highlights from Madison’s Special Called City Council Meeting (July 29, 2026)

07/29/2026

Staying on top of local government action helps real estate professionals track economic growth, infrastructure funding, and commercial development across North Alabama.

The City of Madison held a Special Called City Council Meeting on July 29, 2026 focused on two major economic items: hotel development in Old Town and local hospitality tax adjustments.

🏨 Major Commercial & Economic Development Updates

Development Agreement for New Hotel Project (Res. 2026-257-R):
  • What it is: The City Council discussed authorizing a comprehensive Development Agreement between the City of Madison, Madison Hotels VI, LLC, and Old Town Investments, LLC.
  • Why it matters for REALTORS®: This agreement marks a key step forward for commercial expansion in and around Madison’s Old Town district, reflecting continued confidence in local tourism, business travel, and mixed-use commercial vitality.

🪙 Local Tax & Revenue Adjustments

10% Lodging Tax Rate Amendment (Ord. 2026-247):
  • What it is: Discussion and progression of proposed Ordinance No. 2026-247, which amends Section 10-224 of the Madison Code of Ordinances to set the city’s lodging tax rate at 10% (following its first reading on July 27).
  • Why it matters for REALTORS®: Lodging tax revenue directly supports municipal services, infrastructure, and local economic development funds that maintain high property values and support commercial corridors across the city.

📩 How to Stay Involved

City Council meetings are broadcast live on WOW! Channel 42 and streamed via the City of Madison Meeting Portal. Members of the public can contact the City Council at citycouncil@madisonal.gov to weigh in on pending municipal ordinances or economic agreements.
HAAR continues to track regional municipal agendas, zoning updates, and commercial development news to keep our members informed and ahead of market trends.
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Local Government Update: Key Takeaways from the City of Madison Council Meeting (July 27, 2026)

07/29/2026

Staying informed about local government decisions is essential for real estate professionals in the Greater Huntsville area. Below is a recap of key items, ordinances, and infrastructure updates addressed during the July 27, 2026, City of Madison Regular Council Meeting that impact land use, residential development, and local commercial activity.

📜 Environmental & Regulatory Updates (First Readings)

Flood Damage Prevention Ordinance Revisions (Ord. 2026-184):

  • Introduced a first reading revising Section 17-93 (Article IV, Section F(9)) regarding Floodplain Land Conservation. Local real estate agents and developers should monitor these proposed requirements for potential impacts on floodplain buildability and site plans.

🏡 Real Estate, Land Use & Development Highlights

  • Subdivision Acceptance (Heritage Hills):
    • Res. 2026-266-R: The City accepted Heritage Hills Phase 4 Subdivision into the City of Madison Maintenance Program, officially transitioning maintenance responsibilities for completed infrastructure to the city.
  • Right-of-Way & Infrastructure Extensions:
    • Res. 2026-270-R: Council accepted a donation of Right-of-Way dedicated to the Royal Drive Extension Project, paving the way for improved connectivity and traffic flow in the area.
  • Easement Vacations:
    • Ord. 2026-255: Vacation of a utility and drainage easement located within Lots 4 & 5 of Royal Drive Warehouses at Arlington Park Subdivision (First Reading July 13).
    • Ord. 2026-265: Proposed vacation of a utility and drainage easement at 108 Church Street (Lot 28, North Alabama Gas District Subdivision) (First Reading).
  • Toyota Field Expansion:
    • Res. 2026-276-R: Approved Change Order No. 1 with Mullins, LLC ($31,750) for design and planning services for an additional parking lot at Toyota Field to support increased venue capacity and event traffic.

🏨 Local Taxes & Commercial Activity

  • Lodging Tax Rate Increase Proposed (Ord. 2026-247):

    • Held a first reading to amend Section 10-224 of the Madison Code of Ordinances, setting the city’s lodging tax rate at 10%.

  • Board Appointments & Commercial Zoning:

    • Approved appointments to the Town Madison Cooperative District Board (Ron Klein, Place 1; Kenneth Watson, Place 2).

    • Res. 2026-269-R: Public hearing held for a Lounge Retail Liquor – Class II (Package) license request for Sunset Spirits (7609 Highway 72 West).

🏫 School Safety & Community Service Agreements

School Resource Officers & Crossing Guards:
  • Approved annual agreements (Res. 2026-261-R & Res. 2026-262-R) with the Madison Board of Education to provide School Resource Officers (SROs) and Crossing Guards for the upcoming 2026–2027 school year.

📩 How to Stay Involved

Members of the public and local real estate professionals can watch recorded meetings live on WOW! Channel 42 or stream online via the City of Madison Meeting Portal. Public comments for upcoming meetings can be emailed to citycouncil@madisonal.gov prior to scheduled sessions.
HAAR continues to track local policy, zoning amendments, and development updates to keep our members informed and competitive in the market.
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State of the City Mayor’s Lunch

07/28/2026

🏙️ Don’t miss one of the region’s premier leadership events! The Women’s Council of REALTORS® […]

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Broker Forum

07/28/2026

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Broker Forum

07/28/2026

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