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Understanding your Greatest Tool in Real Estate: The Contract (3 CE)

07/16/2026

Understanding your Greatest Tool in Real Estate: The Contract (3 CE) Date: Monday, September 14th […]

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Beyond the Basics: Estate & Divorce Challenges in Real Estate (3 CE)

07/16/2026

Beyond the Basics: Estate & Divorce Challenges in Real Estate Date: Friday, September 11th 9:00 […]

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Welcome Tiffany! A Casual Meet & Greet

07/15/2026

Join us as we give Tiffany a warm North Alabama welcome! Stop by Furniture Factory […]

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June 2026 Fast Stats

07/15/2026

Welcome to the June 2026 Fast Stats report! Summer is in full swing, bringing a dynamic wave of activity across our regional housing markets. Across the Combined Market, we saw a surge in home sales, climbing to 1,525 homes sold compared to 1,256 in June 2025. Meanwhile, regional inventory stayed competitive, keeping buyers and sellers highly engaged.

📊 Market Breakdown by County

🔹 Huntsville & Madison County

The Huntsville powerhouse continues to accelerate, showing a remarkable jump in activity from last summer.

  • Homes Sold: 824 (up from 635 in June 2025)

  • Median Sale Price: $348k (up from $345k in June 2025)

  • Homes on Market: 2,706

  • Average Days on Market: 42 days

  • Pending Sales This Month: 1,201

🔹 Athens-Limestone

Strong buyer demand drove higher volume in the Athens-Limestone area this month.

  • Homes Sold: 236 (up from 183 in June 2025)

  • Median Sale Price: $327k (up from $322k in June 2025)

  • Homes on Market: 1,052

  • Average Days on Market: 51 days

  • Pending Sales This Month: 435

🔹 Morgan-Lawrence

Prices dipped slightly year-over-year, but home sales held solid and inventory tightened up.

  • Homes Sold: 163 (up from 159 in June 2025)

  • Median Sale Price: $260k (down from $265k in June 2025)

  • Homes on Market: 476 (down from 578 in June 2025)

  • Average Days on Market: 50 days

  • Pending Sales This Month: 225

🔹 Marshall County

Volume remained perfectly stable year-over-year, while homes commanded slightly higher prices.

  • Homes Sold: 100 (identical to 100 in June 2025)

  • Median Sale Price: $280k (up from $273k in June 2025)

  • Homes on Market: 515

  • Average Days on Market: 49 days

  • Pending Sales This Month: 148

🔹 Etowah-Cherokee

Activity picked up pace as homes moved quicker off the market compared to the regional average drop.

  • Homes Sold: 107 (up from 93 in June 2025)

  • Median Sale Price: $240k (down from $246k in June 2025)

  • Homes on Market: 430

  • Average Days on Market: 62 days

  • Pending Sales This Month: 129

🔹 DeKalb County

DeKalb saw steady transaction growth, but the market experienced a noticeably longer closing pace.

  • Homes Sold: 43 (up from 40 in June 2025)

  • Median Sale Price: $235k (down from $246k in June 2025)

  • Homes on Market: 208

  • Average Days on Market: 67 days (up from 43 in June 2025)

  • Pending Sales This Month: 46

🔹 Jackson County

A sharp decline in median price paired with a prolonged timeline for average days on market points to a unique window of opportunity for buyers looking to negotiate.

  • Homes Sold: 24 (up from 21 in June 2025)

  • Median Sale Price: $230k (down from $287k in June 2025)

  • Homes on Market: 143

  • Average Days on Market: 115 days (up from 65 in June 2025)

  • Pending Sales This Month: 42

💡 What This Means For Buyers & Sellers

  • For Buyers: Areas like Jackson, DeKalb, and Etowah-Cherokee are seeing softer median prices or longer days on market compared to last year. This gives you extra room to breathe and negotiate.

  • For Sellers: In fast-moving metros like Huntsville/Madison County and Athens-Limestone, properties are still turning over quickly (around 42-51 days) with a solid backlog of pending sales waiting in the wings.

ValleyMLS.com Market Stats include statistics from the following cities/counties: Athens, Limestone County, Dekalb County, Etowah County, Cherokee County, Huntsville, Madison County, Jackson County, Marshall County, Morgan County, Lawrence County

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Reminder: SentriLock Access Credentials Must Not Be Shared

07/14/2026

ValleyMLS in conjunction with your local association, would like to remind all Participants and Subscribers that your SentriLock credentials—including your SentriKey® app access and PIN—are issued exclusively for your individual use and may not be shared with anyone, including another ValleyMLS member.
Each licensed agent is required to use their own SentriLock credentials to access listed properties. Sharing your access with another ValleyMLS subscriber, regardless of the reason, is a violation of the ValleyMLS Lockbox Rules and Policies.

Please remember:

Your SentriLock access is assigned specifically to you and is intended to provide a secure, auditable record of property access.
Do not provide your PIN, login credentials, or access to your SentriKey app to another individual.
Do not issue SentriConnect® access to another ValleyMLS subscriber. Subscribers must use their own SentriLock credentials to enter a property.
Never allow another person to enter a property using your credentials while representing that they are you.
Maintaining the integrity of the SentriLock system is essential for protecting property owners, cooperating brokers, and the security of listed properties.

As outlined in the ValleyMLS Lockbox Rules:

Agreement Holders shall not issue SentriConnect® to an agent who is a ValleyMLS subscriber. All agents must obtain and use their own key.
Electronic keys may not be loaned to other agents under any circumstances.
PINs and passwords must not be disclosed or shared with any third party.
Violations of the ValleyMLS Lockbox Rules may result in disciplinary action, including fines of up to $15,000 and/or termination of lockbox services.
We appreciate your cooperation in helping maintain the security and integrity of the lockbox system. If you have questions regarding the proper use of SentriLock or SentriConnect®, please contact your local association or the ValleyMLS office.
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Member Guide: Managing Your Dues & Fees

07/13/2026

Keeping your business running smoothly shouldn’t involve guesswork. Whether you are an agent clearing your individual invoices or a broker managing an entire office, navigating your HAAR dashboard is simple.

Use this quick, step-by-step guide to easily process your payments and keep your account in good standing.

How to Pay your MLS dues

  • Log In: Go to the HAAR Dashboard and sign in using your MLS ID and password (remember, passwords are case-sensitive).

  • Locate Member Services: On the right side of the screen under the Member Services panel, click the “Pay MLS Dues / Invoices” icon.

  • Select Your Invoice: Find your open invoice and check the “Pay Now” box next to it.

  • Complete Payment: Scroll down to the bottom of the page, click “Choose Payment Options,” and follow the prompts to finalize your transaction.

How to Pay Your HAAR / Association Dues

  • Log In: Navigate to the HAAR Dashboard and enter your case-sensitive MLS ID and password.

  • Locate Member Services: On the right side of the screen under the Member Services panel, click the “Pay HAAR/Association Dues/Invoices” icon.

  • Select Your Invoice: Check the “Pay Now” box next to the outstanding dues line item.

  • Navigate to Payment: Scroll down to the bottom of the section and click “Choose Payment Options”.

  • Adjust Contributions (Optional): If you would like to adjust your ARPAC contribution before checking out, click “Modify”, enter your desired investment amount, and follow the remaining prompts to pay.

Broker Instructions: Tracking & Paying Office Fees

Brokers can quickly audit which agents have outstanding balances or easily settle office-wide ValleyMLS fees directly from the platform.

  • Log In: Access the HAAR Dashboard using your administrative credentials.

  • Enter the Invoicing Portal: Look to the right under Member Services and click the “Pay MLS Dues / Invoices” icon.

  • Open the Navigation Menu: Click the three-dash menu icon located on the blue header bar.

  • Select Personal Services: Choose “Personal Services” from the header options.

  • View Office Accounts: From the dropdown menu, select “Brokers: Pay Your Offices MLS Fees”.

  • Choose Your Roster: Click on your designated office name.

  • Review Unpaid Balances: The next screen opens a complete breakdown displaying the agent names, specific invoice numbers, and the total amounts currently owed.

  • Process Payments: If you are paying on behalf of an agent, check the box to the right of their name, scroll down to “Choose Payment Options,” and follow the on-screen prompts.

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WAV Group: ValleyMLS, others recognize the power of controlling their own Data Destiny

07/07/2026

Originally posted at wavgroup.com by | June 30th, 2026

For years, MLSs have been told that their data is their greatest asset. But in too many markets, MLSs do not have the level of direct control, visibility, flexibility, or monetization power they need to fully protect and leverage that asset.

That is beginning to change.

More MLSs are recognizing that if they want to drive a profitable, secure, and innovative future, they need to take greater control of their own data infrastructure. They need the ability to know exactly where their data is going, who is using it, whether it is being used appropriately, and how it can be licensed in ways that create new value for the organization and its customers. In WAV Group Strategic Planning sessions we talk about the need to control your own data destiny. We talk about this highly technical topics in plain English so that non-technical MLS volunteer leaders understand the key benefits delivered when the MLS controls its own destiny. 

ValleyMLS, serving nearly 5,000 real estate professionals across North Alabama, has become the latest MLS to recognize the strategic importance of controlling its own data destiny. Through its new partnership with SourceRE, ValleyMLS will implement SourceRE’s MLS Data Exchange framework and list its data in the SourceRE Data Marketplace, creating a stronger foundation for data sovereignty, governed distribution, and long-term operational independence.

This is not simply a technology upgrade. It is a strategic infrastructure decision.

By establishing an independent, RESO-aligned database that sits alongside its existing vendor systems, ValleyMLS is creating a centralized source of truth for its data. That gives the MLS more flexibility to support multiple vendor relationships, pursue data-sharing opportunities, and give brokers and agents access to MLS data through their preferred front-end systems.

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5 Questions Consumers Are Asking AI About Real Estate Agents

07/06/2026

Consumers have spent years using Google to research real estate agents. Increasingly, they’re turning to AI tools for answers as well.

Instead of visiting multiple websites, a buyer might ask ChatGPT which agents have strong reputations in a particular market. A seller might ask an AI assistant, Who specializes in luxury homes? or Which agents have the best reviews? While the technology is still evolving, it reflects a change in consumer behavior: people want answers faster, and they’re looking for tools that can summarize information for them.

For real estate agents, that brings up an important question: what information are these tools finding about you? To find out, see the top five questions consumers are asking AI about agents today.

If you’d like to learn more about how online reputation, Google visibility, reviews, and AI-driven search impact lead generation, register for ReTechnology’s upcoming free webinar, Certified Google Rated Agent.

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Member Meeting & Awards Banquet

06/30/2026

Elevate Your Perspective: HAAR August Member Meeting

Escape the ordinary and join us for a very special HAAR Member Meeting. We are taking our community to new heights as we gather at Burritt on the Mountain (Baron Bluff) for an afternoon of celebration, connection, and fresh leadership.

Event Details

  • When: Thursday, August 6th

  • Where: Burritt on the Mountain (3101 Burritt Dr SE, Huntsville, AL 35801)

  • Perks: Enjoy a complimentary lunch with a spectacular panoramic view of Huntsville.

What’s on the Agenda?

🌟 Meet Our New CEO: Tiffany James

This is your opportunity to connect face-to-face with our new HAAR and ValleyMLS Chief Executive Officer, Tiffany James. Come hear her vision for our organization’s next exciting chapter and give her a warm Huntsville welcome!

🏆 The 2026 Excellence Awards

We are gathering to honor the absolute best in our industry. Be there live as we announce the winners of this year’s most prestigious accolades:

  • REALTOR® of the Year

  • Affiliate of the Year

  • Good Neighbor Award

  • Broker Excellence Award

    Spaces are limited due to venue capacity. Reserve your seat today to catch up with colleagues, welcome our new leadership, and celebrate this year’s award winners over a great meal.

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Nominating & Elections Committees Set

06/30/2026

The Huntsville Area Association of REALTORS® (HAAR) is proud to announce the officially approved members of the 2026 Nominating Committee and 2026 Elections Committee.

These dedicated leaders play a vital role in shaping the future of our association, ensuring a fair, transparent, and robust leadership election process for the upcoming year. Please join us in thanking them for their commitment and service to our real estate community.

2026 Nominating Committee

The Nominating Committee is tasked with reviewing and selecting a qualified slate of candidates to lead HAAR into the future, representing a diverse cross-section of our membership, brokerage sizes, and experienced past leadership.
  • Opie BalchPast President
  • Betty HughesPast President
  • Robert SimonsPast President
  • Mike SandovalBroker Representative 
  • Walt HennesseeBroker Representative 
  • Brian DeanAt-Large Member 
  • Khrista DeesAt-Large Member 

2026 Elections Committee

The Elections Committee oversees the voting process, safeguarding the integrity and accuracy of our annual leadership elections.
  • Sharita Whitehead

  • Zach Bingham

  • Bill Ward

Stay Tuned: More information regarding the 2026 election timeline, candidate applications, and voting instructions will be shared in the coming weeks. Be sure to check back here or watch your inbox for updates!

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