Introducing the Commitment to Excellence Program

REALTORS® have long discussed the need for an industry-wide initiative to boost professionalism. Now, a dedicated group of NAR members has made it happen, creating the new Commitment to Excellence Program, or “C2EX” for short. We want to be sure you have a firsthand look at this innovative program that everyone’s talking about – before it rolls out to members on Friday, Nov. 2.

WHAT: The NATIONAL ASSOCIATION OF REALTORS® proudly introduces Commitment to Excellence (C2EX), a program that empowers REALTORS® to demonstrate their professionalism and commitment to conducting business at the highest standards.

Commitment to Excellence launches on November 2nd at the REALTORS® Conference & Expo in Boston and online at

WHY: REALTORS® and consumers alike agree that honesty and professionalism are two of the most important characteristics of real estate practitioners. For more than a century, REALTORS® have led the way in the real estate market – setting the standard for industry knowledge, client service, political and social activism, and ethical conduct. In an increasingly competitive market, it is critical for REALTORS® to continue leading the charge and setting the bar for what excellence and professionalism mean.

Creating more stringent requirements for becoming a licensed agent would be a state-by-state effort and would take years to accomplish. That’s why NAR members have worked together to create a program that gives all REALTORS® an opportunity, right now, to prove and build upon their expertise.

REALTORS® defined professionalism in this industry more than 100 years ago when they created the Code of Ethics. C2EX takes professionalism to the next level by enabling NAR members to assess their expertise in 10 (11 for brokers) elements of professionalism ranging from customer service to use of technology.

C2EX is an innovative engagement tool that encourages participation in all levels of the REALTOR® organization. It’s not a designation or a course. It’s not a requirement but a benefit available to all NAR members at no additional cost.

Users start with a self-assessment that measures their proficiency in each of the elements of professionalism, known as the C2EX Competencies. Based on their results, the platform will generate customized learning paths, recommend experiences, and provide tools and resources to increase knowledge and enhance skillsets.

As REALTORS® make their way through the C2EX platform; they earn “Excellence Badges,” or digital insignias. Once they have earned each of the Excellence Badges they will receive NAR’s official Commitment to Excellence endorsement along with promotional materials they can use to show clients and peers they are committed to the highest level of professionalism possible.

The C2EX platform facilitates meaningful coaching opportunities for brokers. They can track an individual agent’s progress and share specific pieces of content with them. Brokerage branding options are available.

The platform is easy to use and adapts to a REALTOR®’s busy lifestyle. REALTORS® can access C2EX on any device — phone, tablet, or computer. No matter how much time they have to spend in C2EX, users will have a meaningful experience.

Click HERE to get started.