Recently our association leadership & staff have heard stories and complaints from the public and members about the behavior of REALTORS that portrays us all as unprofessional. The Realtor brand is one of the most recognizable in the nation. It is up to each of you to live up to the standards set by the 102 year old Code of Ethics and protect that brand.
If you experience a REALTOR not living by the Code and more importantly you see them breaking the Code, report those concerns to our office or to your local association. You can even do so online (https://haar.realtor/filing-an-ethics-complaint/)
Here are some reminders that we hope you take to heart, remind your peers, and live out in your profession today and everyday:
(Taken from the National Association of REALTORS® “Pathways to Professionalism”)
- Real estate is a reputation business. What you do today may affect your reputation—and business—for years to come.
- Show courtesy, trust, and respect to other real estate professionals.
- Avoid the inappropriate use of endearments or other denigrating language.
- Respond to other agents’ calls, faxes, and e-mails promptly and courteously.
- Do not prospect at other REALTORS®’ open houses or similar events.
- Call if you are delayed or must cancel an appointment or showing.
- Follow the “Golden Rule”: Do unto other as you would have them do unto you.
- Call if you are delayed or must cancel an appointment or showing.
- Communicate with all parties in a timely fashion.
- Never criticize property in the presence of the occupant.
- Inform occupants that you are leaving after showings.
- Present a professional appearance always; dress appropriately and drive a clean car.
- Communicate clearly; don’t use jargon or slang that may not be readily understood.
- Be aware of and respect cultural differences.
- Show courtesy and respect to everyone.
- Be aware of—and meet—all deadlines.
- Promise only what you can deliver—and keep your promises.
- Do not tell people what you think—tell them what you know.
- Be responsible for everyone you allow to enter listed property.
- Never allow unaccompanied access to property without permission.
- To be successful in the business, mutual respect is essential.