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Lunch & Learn: Mastering Marketing-5 Types of Content that Engage and Sell

June 22, 2023 @ 11:00 AM - 1:00 PM

Lunch & Learn: Mastering Marketing-5 Types of Content that Engage and Sell

Presenters – Bondilyn Jolly, Russ Cofano, & Mara Sullivan

Date: Thursday, June 22, from 11:00 am-1 pm

Location: In Person- HAAR Office- 535 Monroe St. Huntsville, AL 35801

11am – 12pm | Mastering Marketing Educational Session
12pm – 1pm | An Introduction to SphereBuilder.io

Content marketing is an important part of every real estate agent’s business, but not all content is created equal. In today’s environment, customers expect high-quality, consistent content that answers questions, builds trust, develops relationships, improves conversions, and generates leads. In this exclusive live event, Marketing Thought Leader Bondilyn Jolly will break down the five types of content most likely to attract clients, and share examples designed to spark an agent’s inner marketing genius. Lunch & giveaways provided.



If you have any questions, please contact Christina Hearne at christina@valleymls.com

SphereBuilder provides busy real estate professionals the tools they need to grow their digital brand presence and stand out from the crowd. This exciting new technology that’s now available to ValleyMLS members provides real-time benchmarking, allowing agents to see how their digital presence compares to their local peers, as well as automated content and seamless ad campaigns in one easy platform. All attendees will receive their local benchmark score, as well as a 30-day FREE trial of SphereBuilder to begin creating and delivering amazing content to their online audience

Bondilyn Jolly, WAV Group Marketing Division Leader & Interim CMO, Collabra Technology. Throughout her career, Bondilyn Jolly has worked with top brokerages, franchises, tech companies and real estate organizations in the nation to develop and execute high-level marketing campaigns. Her marketing expertise has focused on various business growth initiatives such as recruitment and retention, M&A, and referral and relocation. Her outstanding contributions to the industry have earned her several awards and accolades, including “Technology Leader of the Year” and “Technology Product of the Year” for the State of Louisiana, as well as RIS Media’s annual “Newsmakers” recognition. As a sought-after speaker, mentor and educator Bondilyn has shared her insights at several prestigious events, including Inman, WomanUP!, the Xplode Conference series, RE/MAX R4, RETechnology, Awesome Females in Real Estate, and many more. Bondilyn is also a contributing blogger for the Huffington Post and has been featured in Inc. magazine as a leader in the SMB space.

Russ Cofano, President & CEO, Collabra Technology
Russ Cofano has more than 30 years of senior leadership experience in nearly all facets of the real estate industry, including brokerage, technology, MLS, associations and affiliated businesses. Cofano’s previous roles include President and General Counsel of eXp World Holdings, Senior Vice President of Industry Relations at Move, Inc. (operator of realtor.com), Vice President and General Counsel at John L. Scott Real Estate, and CEO of the Missouri Realtors. Cofano holds a Bachelor of Arts and Juris Doctor from the University of Washington.


June 22, 2023
11:00 AM - 1:00 PM
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535 Monroe St.
Huntsville, AL 35801 United States
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